ReInc Capsule
Re-Inc wanted to create a campaign launch that not only generated buzz and created hype but to also helped develop a community around the brand.
The Problem
To get consumers to get to know Re-Inc in a different way as the owners were solely known as US Soccer champions and to be known as founders and women’s sports advocates.
The Challenge
Creating a lane that capitalized on the celebrity of the players but didn’t directly correlate them to their sports background. Also, solidifying validity that the brand’s mission to redefine non conforming athleisure and art was more than just another celebrity venture.
The Strategy
19th & Park partnered with the ladies of the U.S. Women’s Soccer Team—Megan Rapinoe, Christen Press, Tobin Heath, and Meghan Klingenberg — to ideate ways to to grow Re-Inc’s reputation as a reimagined lifestyle brand that fluidly moves between being a tastemaker and a movement maker.
Our primary objective in launch WAS to create 2 way communication with your consumers. Fans and patrons want to know that they can see and hear themselves in the brands they support. By creating a place for their voices to be heard through your platform will help establish not only a lasting customer but a powerful brand advocate.
